How the ranking system works
As product reviews work, I think it’s important that to normalize how the ranking system works. Its one thing to just give my opinion, but I wanted more. I’ve been in the business and technical world for some time.
It became important for me, if I was going to provide honest reviews, how would I rank a site that gives even consideration and balances the playing field.
I use a weighted scale. Here is my matrix and break down.
|Supports Affiliate Marketers (Marketing & other stuff)||5||No support||Some banners and links||Banners, video promotions||Updated promotions, no community||Community, promotion materials, very active|
|Experience/History of Success||2||No experience brand new||seems small time, no real history||Has been around for a while, seems like a successful, updated program||Strong following||Repeat, and strong business or a lot of small successes|
|Commissions||3||< 10 %||10-20%||20-30%||30-40%||> 40%|
|Attrition Rate||3||> 80%||60-80%||40-60%||20-60%||< 20%|
|Recurring Revenue Commissions||5||No Recurring Revenue||<1 Year||1-2 Years||First 3 Years||Forever|
|Upgrade Options||3||No-Upgrade||Some Upgrades, but hard to convert||Upgrades||Upgrade Options, configurable||Upgrade options, they do the work|
|Large Affiliate Network||2||Can’t find people selling product||Only finding a few sites selling, or they tell us there is are people.||Can find review sites or prove other 1000 people selling||Can find many people selling products, in websites and youtube videos, or other media||Large following, vacations and big contests for winners|
How I fill it out
Some of the research I can’t just be found. That’s when I use a bit of common sense. For example, if I just can’t find attrition rates, but I do find an active, positive community, I may rate it as a five for that category. If I find that site is old and not updated, but they do have some support, I may rank that a 4.
The scale gives me a specific way to logically consider each program. I do want to be optimistic, but at the same time, if someone, like yourself, is reviewing, I want to try to remove optimism to replace as much honesty as possible.
Why a Star System?
Quite frankly, it’s easier than decimals so I just round to the nearest half point, and call it a day.
Do reviews get updated?
Absolutely! If the program owner or operator asks, I’ll update the review or if the review is older than 1 year. Or if someone asks directly. The goal isn’t to downplay a program, but it’s to provide guidance to you, the customer on which program should be seriously considered.
The best a program can get is to be 5-stars!