Lesson 2 – Set Your Vision and Mission

“The most pathetic person in the world is someone who has sight but no vision.” ― Helen Keller

Companies have visions and mission statements. Why don’t you have a vision statement? Why don’t you have a missions statement?

Maybe you’re like most bloggers, and you’re sitting here asking yourself, “Why the heck do I need one? I’m just trying to blog.

Let’s start by answering the following questions. And make sure watch the lesson above on how to fill out business plan. I take you through example what you need to accomplish.

What is a vision and mission statement? What’s the difference?

Let’s start with a vision statement. It’s really what it says; it helps to define what you and your blog aspire to be. A vision statement answers these questions:

  • What are our hopes and dreams?
  • What problem are we solving for the greater good?
  • Who and what are we inspiring to change?

The mission statement declares your purpose and helps provide key behaviors that you want. It’s the purpose. A mission statement answers these questions:

  • What do we do?
  • Who do we serve?
  • How do we serve them?

Examples:

Patagonia

  • Mission: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
  • Vision: A love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet.

Tesla

  • Mission: To accelerate the world’s transition to sustainable energy.
  • Vision: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

TED (TED Talks)

  • Vision: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
  • Mission: Spread ideas.

LinkedIn

  • Vision: To create economic opportunity for every member of the global workforce.
  • Mission: To connect the world’s professionals to make them more productive and successful.

Southwest Airlines

  • Vision: To become the world’s most loved, most flown, and most profitable airline.
  • Mission: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.

Why are they important?

Just like your motivation, having something to strive toward allows your blog to have a purpose. It gives it an identity beyond you that aligns with your values. These statements also give you something to decide against when you do activities in building your blog. For example, if you have a blog with a vision statement to provide the best reviews on affiliate marketing sites. Then if you write a poor review, you can ask yourself, is this up to the misssion, is it up to the vision? If it doesn’t meet up with your vision and mission, you need to fix it.

Make your vision and mission statement align to your values. You’ll be amazed by how powerful it becomes.

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Key Items In This Lesson

Click the ‘+’ sign on the right to expand the text below

Your Vision Statement

A vision statement answers these questions:

  • What are our hopes and dreams?
  • What problem are we solving for the greater good?
  • Who and what are we inspiring to change?
Your Mission Statement
  1. A mission statement answers these questions:
    • What do we do?
    • Who do we serve?
    • How do we serve them?
What You'll Need For These Lessons
  • Something to document your plan – any document platform
  • A spreadsheet like Google Sheets or Excel
  • A positive attitude
  • Millionaire mindset – I can – NOT – I won’t or I shouldn’t
Important - MUST READ

You MUST take your hobby and make it a real business if you want to make millions. Your Mission and Vision statement sets your direction for your blog. Give it a chance and an identity.

Start Your Education

Below you can expand the box and jump to any lesson. Are recommendation,  do the lessons one step at a time in sequence. And make sure you BELIEVE that you can be successful. And the hard work pays off, it really does.

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Leave a comment below. We’d love to hear from you, why do you want to build a business plan for your blog? Why do you think it’s important? Share with others! And ask questions, we reply.