We’re going to be straight with you. Most email marketers think they can email their list and make money quickly. They believe they do a spam blast, and all those people convert, it’s that simple. But since you’re trying to become a millionaire, out of all the best email marketing tips and tricks, we’re going to give you our recommendation. It’s a process, and it will take some time to develop. It works. And it works for big companies.
But, it works only if you can take the time to do it right. It has the potential to convert, and it’s what you need to become a millionaire online.
Here’s what you’re going to learn in this post.
- How to take traffic and convert to a sale
- How to take your list and convert to a massive upgrade
- Let’s assume for the sake of this post that you know how to generate traffic. If you don’t, here are a few great blog posts to read.
Message to the Customers on Their Problem
In the blog post, how to find your niche, we discuss that you must research the customer problems to align to the keywords. When you want to sell something, you must understand the motivation of the customer. Why do they want to click on the buy now button? It’s important to spend the time to know why do people buy your product. For example, if you’re selling a money making tutorial to people who hate their job so much they are willing to do anything to get out, then you’ve done your research.
Make sure to write out your message to the customer problem.
Start With Engaging Content for Lead Conversion
People are willing to give you their email because they find your site or your offer have high value for them to let go of their personal information to you. It must be compelling. What we like to do is offer something of real value in exchange for their information.
There are two scenarios, free or paid.
If you choose to give away something for free, we like to be sure the customer understand the monetary value of the offer. For example, you may state that this free product valued at over $100, but it’s yours free because we think you need it. (Or something better than that statement)
An alternative is to give away that product for $1. Yes, something inexpensive. Maybe you don’t convert as many people, but the quality of the leads may be higher than just capturing their email address. Here’s the critical point, at $1 the customer already exchange money for what you indicated as value. More of those people may convert to a higher dollar figure than the first free list.
To make a decision which is right, it all goes back to the customer problem. Is your customer ready to purchase? What is their problem, and what is your message. The decision to do free versus $1 depends on the problem, don’t rush into a quick decision here, do your research.
Here are some examples of lead conversion pages
- Video – Information video
- Blog post – compelling content
- Lead Page – a single visible page directed on lead conversion only
- Sales Page – a direct sales page that explicitly links to the customer problem
Thank You Page and Direct Link
Once the customer signs up, give them a thank you page with incredible information. We like to redirect them and also provide the thank you link.
Remember, we’re trying to help the customer as well as learning about their desire to purchase a product from you. The thank you page should provide high-value information. We’re trying to get them to keep finding value from you.
Lead With a Low-Cost Offering
Now depending on what your first product was in the lead conversion, you can have a low-cost offering on the thank you page. Make it a one time offer (OTO); for example, the training is $7 OTO. It proves your customers are interested in purchasing from you. You’re providing value, but also demonstrating the purchasing behavior and need to have their problem solved.
Don’t sell them lousy content <period> Selling or giving away something that’s cheap, stops the process because the customer stops trusting you.
Nurture Content #1, #2, #3
The next three emails from you need to be nurturing and building a relationship. Do not sell anything, but you need to help build confidence and value to the customer for at least three emails. We like to space the emails out by a couple a week, not daily. It’s the anticipation that you’re building.
Core Offer After #3
Ready, set go. Now after the third email, that’s when you present your core offer, not the super high priced version, but your core offer. Let’s imagine that you have a tutorial for $199; this is the time to present that offer. The customers who have progressed through your email chain are primed to need your product. You may find you have higher conversions through this email flow then attempting to sell your core offer directly on your site.
It’s essential that you have a call to action to your sales page.
Your sales page needs to be specific. Since you nurtured your followers, it’s time to create a paying customer. There are two thoughts on a sales page. One, get to the point and make a call to action instead of wasting time to build the customer up again on this page only gives them more of a chance to doubt you.
The next thought on a sales page is to go all in and write a long-formed sales page. Something that builds the customer up by references, problem statement, solutions, dreaming – it has them go through the why what, how steps to buy.
Something you can do here is A/B testing. Where you direct a portion of your customers to A and a portion of your customers to B, see what has a higher conversion, then direct the rest of your list to the higher converting page.
Also, this is the time to do up-sells and down-sells. An up-sell is when the select yes to the product that you give them the option to purchase an upgrade for a higher price. A down-sell is when they select no, you give them a discount, so they don’t leave.
Make sure to do up-sells first then down-sells.
Move Through a “Blow Their Mind” Sequence
Ready to blow their mind? After the customer makes a purchase, start by giving them something so valuable for free, just by being your customer. Then nurture another email. And finally, present them with a large dollar sale. For example, maybe you have private coaching for $1,000. Once they get them to buy and provide a mind-blowing value-add, they have demonstrated the behavior of trust, need, and value. If you have a premium offer, this is the time to present that offer.
You may find you have a much higher conversion then attempting to sell the premium offer on day one.
Full Cycle of Growth
Now that’s the sequence, but you don’t stop there, you repeat with the same set of customers, but with new content.
Once you have traffic coming to your site, it’s time to provide a selling sequence that works on email marketing. The steps are listed below.
- Message to the Customers on Their Problem
- Start With Engaging Content for Lead Conversion
- Thank You Page and Direct Link
- Lead With a Low-Cost Offering
- Nurture Content #1, #2, #3
- Core Offer After #3
- Sales Page
- Move Through a Blow Their Mind Sequence
- Full Cycle of Growth
Email marketing isn’t as simple as just blasting emails to people. It is important that you consider the sales sequence, the value you’re providing, the problem you’re solving, and the flow of the sales channel. If you want to become a millionaire, this is one real technique that big companies spend on marketing teams to follow. But it’s easy to follow and do yourself.
Leave a comment at the bottom; we’d love to hear your email marketing techniques and what is successful. Or comment on how you’d use this sequence. Questions are welcome.