If you’re starting out, or even if you’re smart with your money, you’re going to be always searching for free or a good deal on programs and products. Part of becoming a millionaire is sound financial management.
Discovering which keywords you can use to direct relevant traffic to your site is one of the essential skills you can develop. Some platforms and techniques will help you discover keywords. Others you will need to buy.
But if you’re like us, we prefer free. You need to weigh the costs of saving money versus the cost to accelerate wealth. We started out using free tools, but quickly decided the power of some programs outweighs the cost. It’s a trade-off that you get to choose.
Strategy for Finding Free Keyword Search
There are several steps you need to take in finding keywords that work.
Are you trying to capture a specific product or phrase?
For example, if I am doing a review on a program like Wealthy Affiliates, I start specifically on searching for keywords that involve the specific product name. Otherwise, I may do research on a phrase that I am going to write a blog – like this one “Free Keyword Search”.
What tool can I use that is free?
When I am starting out, Google AdWords and the keyword planner is easy to start. It’s super powerful and helps with traffic determination. If you aren’t familiar with Adwords, Google provides tools to advertise. The tools help you enter keywords and determine the traffic and costs of those keywords. It’s an excellent tool to do research.
Here’s a link: Google Adwords
But even with Google Adwords, it’s important to understand what to research. Here are some tips that may make it easier for you.
What are some keyword tips?
- Use proper grammar and normalized words: “How to become a millionaire” is much better than “How millionaire become to”. Even if it looks like there are low competition and strong monthly traffic, chose proper phrases or language patterns
- Find keywords that are generating less than 1,000 monthly hits to start – honestly I start usually less than 100. I know what you’re thinking. Why not go after the big keywords? Unless you have the website traffic, you just won’t rank for a long, long time. But if you take low competition and fairly low monthly traffic the compounding effect ranks you up much faster. After a short time, you’ll have more traffic on your website than trying to do the big monthly hit.
Finding the Right Keywords
If you have an idea, like “blog writing”, do a search called Alphabet Soup. Google provides hits as you type. If you start typing “blog writing” Google gives you a hit of other searched keywords. See the example below.
Next, do an actual search. Take a look at the competition on the first page. If you find pages like “WikiHow”, you probably have a good chance of ranking. If you find the first page to be a very high traffic websites pass. The cost will be high. We keep doing research. Don’t be tempted, keep focused on your initial strategy.
Long-Tail versus Short-Tail
Short-Tail keywords are short structured phrases – “blogging.” Long-tail keywords are longer – think sentences, for example: “How to blog and make money”. The long-tail keywords and getting a platform to research free keyword search allows you to rank higher. When people do searches like “How to blog and make money” you know exactly what the person is searching for and can direct specific traffic to the person’s needs. It’s very powerful when building content to target key needs of a search.
Free Versus Paid Tools
When you are doing a free keyword search, here are the critical metrics to track:
- Average Monthly Hits
- Estimated traffic if you’re on the first page
- Competing Websites
- Competitive Score
- Available website domains
One of our favorite platforms is Jaaxy. There is a free version; we use it when we do research. We’ve upgraded, but it’s a good start when you’re being to build out your website or marketing strategy. The online world
Finding the right keywords can mean more traffic to your website than you can dream. But choosing the wrong means the difference between spending your valuable time developing content that no one will find. What you write is important.
My recommendation, spend time doing your research. Here is a Review for Jaaxy.
We want to hear from you, enter your comments below and your favorite way to find keywords.